Introducing Sonar

New Media Content Monitoring. Powered by AI. 

Built by Democrats, for Democrats.

What is Sonar?

First-in-class content monitoring for new media.

Use Sonar to:

  • Easily search and filter results for keywords and phrases used in content across new media channels

  • Find timestamped URLs for content of searched keywords

  • Identify influencers by subscriber count with high-engagement rates on specific keywords

  • Identify and monitor trends early, implement new messaging tactics in real time

Sonar is a search-based tool that allows our users to survey creator channels to find content across the political and cultural spectrum.

Sonar uses AI to transcribe, analyze, and summarize content across YouTube, podcasts, TikTok, and other emerging platforms.

Sonar can monitor content on any channel with a handle–i.e., @nontoxicmedia–on new media platforms like YouTube and TikTok, filling the gap between newer social listening tools and legacy media monitoring software.

SCHEDULE A DEMO

Sonar Pods

That’s why we built our Sonar Pods:

Comprehensive content monitoring of new media channels across the internet.

Creators channels engage and persuade their audiences online far beyond politics and news.

Our Pods

The internet moves quickly, but so does Sonar. We’re adding new channels to our Pods everyday, increasing and diversifying the content our users can engage with.

News & Politics

Lifestyle & Fitness

Music & Pop Culture

Users can subscribe to any of our Pods to get started.

Want to focus your use of Sonar on a specific group of channels, or layer additional creator channels to an existing Pod?

We’ll work with you to identify and create a Custom Pod of channels tailored to your goals.

Curious about what channels we’re tracking?

Schedule a demo to learn more about who (and why) Sonar monitors.

SCHEDULE MY SONAR DEMO

Why we built Sonar

  • Conservative voices and values resonate online as engaging and persuasive in a way that Democrats have yet to consistently match.

    New media channels and creator voices are some of their best messengers. 

    As Democrats fight to regain momentum, conservative creators and channels continue to dominate the algorithm on platforms like Youtube and TikTok.

    Democrats can’t just catch up with conservatives online. We need to get ahead.

  • We asked ourselves:

    How could we help Democrats understand what resonates across new media platforms, to rebuild trust and mobilize voters to action?

  • Sonar’s founders bring a combined 25 years of experience driving impact across data, technology, progressive organizing, and issue advocacy.

    As proud progressives and seasoned Democratic campaigners, our aim is to effectively help our party bring its movements and messages to life online.

    We built Sonar with a clear-eyed focus to provide our users with a tool that transforms their ability to engage strategically with new media, as simply as possible.

    We can’t wait to see what you’ll do with Sonar.

Schedule a Sonar demo